About Us

BINU's founder So Jeong Lee, a Korean sculptor and newly inventive soap-maker, first introduced her artistic hand-made natural soaps at the Festival Marketplace in Pompano Beach, Florida in 2009. Most customers stare; intrigued by the sight of something so practical, yet so beautiful. Somewhat 'museum-like' in their stature;  BINU's customers are introduced by an invitation to 'pick 'em up and smell! "They are wonderful for your skin!" So Jeong Lee is simply trying to create a brand that accentuates beauty through artistic means. She seems to be onto something unique, as customers realize her choice of scents, colors, and selective packaging is embedded in her soaps.

BINU made its New York debut at NYIGF- New York's Newest in 2010. Natural soaps have never looked so beautiful. Made with natural essential oils, goat's milk, jojoba oils and other fine ingredients; 'BINU' means 'Soap' in Korean. There is no claim to be made with recycled bio-fuels or even indigenous flowers from Provence, France (a myth that the finest soaps must come from France). BINU is simply ... 'too pretty to use'. Actually, addictive after use!